This successful campaign kicked off in the Spring of 2014 and ABC News brought in more revenue from this than any other previous campaign in a month's time.
I was brought in to the native ad discussions by our VP of Biz Dev & Partnerships in both a supervisory and art director role. I advised the new branded content team, art directed and designed the end-user product as well as troubleshoot implementation with the tech team.
The ads maintained their brand feel while working within the ABC News style guide.
Because of it's success, the department hired dedicated staff for branded content.
Below are the mockups that sold the product internally.